Stuff To Know

As I mentioned in the last newsletter, the next two editions will be dedicated to   two more   costly mistakes   businesses are making right now when it comes to running ads and driving traffic.  In the last article I revealed   Mistake   #1: Using stock images   in your ads and social posts. Remember, if you have a dedicated team member who takes care of your ad management, or you outsource it to a third party, make sure you also forward them these next two newsletters to ensure you get them corrected.   This next mistake I’m going to reveal is for Google ads  specifically… Not protecting your own brand keywords  A lot of business owners don’t see the value in spending money on their own brand name or keywords.  Oftentimes they are told it’s a waste of money to do so, therefore they never bother setting up those campaigns. Why this becomes   Mistake   #2… If your competitors are advertising online, and are savvy enough to figure it out; they could very well be stealing YOUR own best t...

Happy Tuesday!  I saved the best for last.  In my experience, this is probably one of the  most costly mistakes  made when running ad traffic…  It’s also one of the  easiest to rectify . Results and performance management is often overlooked when it comes to ALL marketing  (not just running ads).  There are either NO tracking mechanisms or processes in place, or the ones that are set up, aren’t reliable and report inaccurate data.  Those that have NO tracking systems in place live in continual flux… Think of it like going to a casino every day, and feeding a slot machine dollar after dollar, just hoping it’ll pay out.  I don’t know about you, but I could find so many other ways to invest marketing dollars other than gambling it away.  I’m sure you’ve heard of the phrase, “Everything measured improves,”  right?  If you can’t measure something to determine the results, you can’t possibly get better at it.  I like to give the example of someone trying to lose weight.  Have you ever tried ...