Stuff To Know

MUSTA. Fancy acronym?  Maybe the hot new thing?  Not quite. It’s actually the opposite of that.  When an Entrepreneur hires my team to help them scale their marketing and sales, the first thing we do is ask a lot of in depth questions about the product or service, the target avatar, current clients, and which marketing initiatives have worked for the company thus far.  Sometimes clients actually know and can point us to data and dashboards to prove it. A lot of times, though, the Entrepreneur says “My team said this worked well!”  Then my team looks at the data. Turns out, what they thought worked well, didn’t work at all.  A MUSTA marketing team is a team that assumes when the sales were higher, the marketing  MUSTA  worked… MUSTA marketing can create some short-term success, but ultimately they’re throwing marketing mud at the wall, hoping something  (anything)  sticks. Here’s where the challenge lies… It’s not long-term or sustainable. At some point, sales will reach a threshold, an...

30 days.  I want you to imagine that you have 30 days until you lose everything. Your house, your cars, your family… Everything.  That wasn't supposed to be me...  But it was.  I'm gonna tell you how I got there  (so you never have to).  In my 20’s they called me the “golden boy” because everything I touched turned to gold. At the time I was working in sales for a 50 year old plastic packaging company. I got an idea for a new division. I brought it to senior management. They said yes.  And we moved forward. I grew that division to 45 million in annual revenue in less than five years. From there, I became the CEO of the first digital portrait studio chain in the United States. When we brought it into franchising, things really started to take off. Before long, I became known as one of the young guns of franchising. We were growing… millions upon millions in revenue, ranked one of the top 15 hot franchises by Entrepreneur Magazine by year five. I had this formula for success all ...

The last two components I’ve outlined definitely pave the way to reach your ideal clients , but how do you successfully use your lead generation funnel as a vehicle that ultimately leads to a sale? (Notice how I emphasized "ultimately"? I will explain this a bit later) . My answer is always the same when it comes to any lead generation activity. It begins with Value Creation . When you lead with VALUE , you can never lose. Leading with value means doing what you can to add value to someone’s life before money ever exchanges hands. When you lead with value, your results are more consistent, predictable, and you create a bigger impact. Value creation allows you to successfully differentiate yourself from your competitors. You know as well as I do, your prospects have many options. Our world these days offers endless access to such a vast array of products and services (especially online) . And the more choices we have, the harder it is to make a decision. Where does that...