Stuff To Know

Life is precious, and time is short. We never know what tomorrow holds, so why wait to make an impact? After losing my mother-in-law last week, this truth hits harder than ever. We’re here to change lives, to make a difference. Let’s not waste the time we have on this beautiful earth—start today, and make every moment count. Business Nitrogen

Hey fellow entrepreneurs! Ever feel like you’re always in go-go-go mode? After 35 years of non-stop hustle, I’m here to share some insights that might just change your perspective. At 55, I’m reflecting on what I missed and what I don’t want to miss moving forward. The key? Shift your focus from just doing to truly serving. Inspired by the book “The Goal” by Eliyahu Goldratt, I realized we often become the bottleneck in our own businesses. By focusing on our health, surrounding ourselves with people who align with our core values, and leveraging digital tools, we can create more meaningful, balanced lives. Watch the full video to learn how you can start serving more and overwhelming yourself less. If this resonates with you, drop a comment below and share your thoughts! Clickfunnels Expert

You’ve likely heard that it’s less expensive to  retain  an existing client than it is to  acquire  a new one, right?  Believe it or not, it’s a pretty notable difference… The first sale always takes more time, energy, effort, and investment. Acquiring a new client can cost up to  5X more  than retaining or growing an existing one.  Plus, there’s an increased success rate of selling to a client that has previously bought from you… A 50% increase!  So why do so many companies get so laser focused on attracting new clients that they essentially ignore their current clients?    To understand better, let’s first get crystal clear on what  client value  is… Client value  is the level of satisfaction your clients feel towards your business. It can be calculated in several ways, but for this particular case let’s think of it as how much are they spending with you year-over-year.  As far as cost of acquisition vs. the cost of retaining. If you’re always burning through ad revenue and other acq...

One of the biggest misconceptions about lead generation funnels is  “Build it and they will come” .  A lead generation funnel is not a field of dreams… (And this also applies to every other kind of  funnel) .  I am always shocked by how many business owners really struggle to make their funnels profitable. In most cases, they’ve encountered these challenges because they haven’t applied the same marketing principles to their funnel that they normally would apply to any other marketing strategy.  I see it all the time. They spend all their time, energy, and money adding all the extra bells and whistles to the funnel itself, and they forget about the basic needs that  must be met  in order to attract and reach the right target avatar.  Back in the day, I admit, I was guilty of this too! I used to think the more complicated it was, the more successful it would turn out to be. I literally tried to automate every component, and add every “frill” I could, and guess what?  It was only when we ...

Happy Tuesday!  I saved the best for last.  In my experience, this is probably one of the  most costly mistakes  made when running ad traffic…  It’s also one of the  easiest to rectify . Results and performance management is often overlooked when it comes to ALL marketing  (not just running ads).  There are either NO tracking mechanisms or processes in place, or the ones that are set up, aren’t reliable and report inaccurate data.  Those that have NO tracking systems in place live in continual flux… Think of it like going to a casino every day, and feeding a slot machine dollar after dollar, just hoping it’ll pay out.  I don’t know about you, but I could find so many other ways to invest marketing dollars other than gambling it away.  I’m sure you’ve heard of the phrase, “Everything measured improves,”  right?  If you can’t measure something to determine the results, you can’t possibly get better at it.  I like to give the example of someone trying to lose weight.  Have you ever tried ...