4 Local Business Marketing Ideas To Grow Your Business

Local business internet marketing strategies can help your small business to survive this recession. The current downturn in the economy can cause many local business owners to become so concerned that they reduce their marketing and selling budgets in fear. However, there are two basic activities that you as a local business owner can do to ensure that you not only ride out the recessionary storm, but grow your business in spite of it! These two activities are marketing and innovation.


Local business internet marketing strategies involve a myriad of activities that generate new customers or get existing customers to make repeat purchases from your business. Innovation activities are those ones that will add value to your products and services. In order to grow a business there are three things you can do to make that happen.


1. Increase the number of customers


2. Increase the value of each transaction and


3. Increase the number of times existing customers buy from you


If you do the mathematics required it can be shown that in order to double your business, you only need to increase these three factors by twenty to thirty per cent. Most people think you would need to double your customers numbers, but actually you only need to increase them by about a third. The way in which you can increase these three factors is by using local business internet marketing and innovation type methods.


The good news for you, as a local business owner, is that you can survive this recession and thrive by learning about and becoming really good at internet marketing for local business techniques. Think about what irresistible offer you can use to entice new customers into your local business. This must be focussed on your customer and offer real value to them. It may be a free offer or one that offers a significant reduction in price. The idea here is to use it to attract new customers.


Once a customer has consumed your irresistible offer, you can offer further products and services of increasing value to them. These products and services are called your value ladder. It is made up of a list of products and services of increasing value which can be offered to your customers. In this way you are able to keep offering further value and service to a customer, rather than just selling one product to them once. If your local business offers only one product , then you will be constantly sourcing new customers. With a value ladder of products and services in place, you are able to move existing customers onto higher value items.


You can then set up a lead generation website with your irresistible offer as an ethical bribe in exchange for website visitor's details. Set up an autoresponder service to create a follow up system and promote and educate them on your products and services. Using social media sites you can engage with your prospective customers by sharing your story and personality to develop a relationship with your target market. Set up some traffic generation strategies to drive more targeted visitors to your local business website.


So, as you can see from this brief description, you can use these local business internet marketing methods to enable your business to grow even though there is a recession. Create an irresistible offer, set up your value ladder, install a lead generation website with an autoresponder service to follow up on prospects and then continue to drive more traffic to your website. The key is to start implementing these techniques now.

google local citation finder software


Comments

Post a Comment

Popular posts from this blog

6 Reasons to Use the Right Packaging Services

You never understand how much stuff you have until you need to pack them up. Whether you plan to move for work or shift to another home, the process can become harder. This is especially when you want to downsize or pack up. The idea of taking a step to pack everything up and right might be much for you to grasp. Here at Burnaby movers, we want to assist you with a better moving process. To start with, our professional team will tell you the best packaging services that can meet your expectations. There are more advantages you can acquire from our mover, particularly when it comes to packaging. Below are a few you can consider. Get higher protection of your belongings. Moving companies Burnaby have trained professionals that can protect your belongings after packing them for you. The chances of damaged items are minimal with a skilled mover than when you load the goods yourself. Our team will make sure all the delicate items are well wrapped and pack them in the safest way possible. G...
Read more

Unlock the Code to Flawless Arms with These 4 Game-Changing Techniques

Do you dream of having flawless arms that make heads turn? Are you on a quest to achieve toned, strong, and lean arms that you can confidently flaunt? Look no further! In this blog post, we will unlock the code to flawless arms with four game-changing techniques that will help you sculpt the arms of your dreams. Get ready to embark on a journey towards achieving the perfect arms you've always desired. Technique #1: Targeted Arm Workouts One of the key secrets to flawless arms is incorporating targeted arm workouts into your fitness routine. Focus on exercises that specifically target the biceps, triceps, shoulders, and forearms to sculpt and define your arm muscles. Include exercises like bicep curls, tricep dips, shoulder presses, and forearm planks to strengthen and tone your arms effectively. Consistency is key when it comes to targeted arm workouts, so make sure to stay dedicated and push yourself during each workout session. Technique #2: Proper Nutrition for Toned Arms Achi...
Read more

Car Rental Insurance Tips

  Cancun’s Car Rental Insurance Secrets and more  By Miguel Tenorio  Scam-Proof Your Getaway, and Save Your Wallet! Insurance is very important, do not skip it.  However, it is true that car rental companies can sometimes overcharge their customers. Avoid overcharges (and scams). Get a fair price for car rental insurance  It is very important to understand the concepts first: Theft protection: Partial or Total Robbery (one or both concepts are not always together). Basically, all insurance will have one. So make sure to know which one you are getting.  Basic Collision Damage Protection: Means only a third party’s damages. You are responsible for the cost of repairs to the Car Rental, and your party’s Physical injury. Commonly car rentals will have this kind of insurance when you book online.  But, most of the times it does not say clearly the type of coverage. Clients find out when they are making the contract. Most people will want better insurance and, car rentals know it.  The dai...
Read more